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Marketing Automation

Automate journeys. Personalize at scale. Convert faster.

Data & Tracking

Lay the foundation for clean, connected, and actionable data.

Analytics & Attribution

From raw data to real insight, without manual reporting.

MMP & Mobile Analytics

Track every install, click, and conversion across mobile.

Performance Optimization

Make your campaigns smarter, faster, and more efficient.

Customer Data Platform

Unify customer data and activate it across channels.

Ad Account Audit

Ad Account Audit & Performance Analysis

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The AI Operating System for Modern Marketing Teams

MATTE runs your marketing operations with AI - automating campaign monitoring, budget optimization, reporting, and performance insights across every ad platform.

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AI Automation Built for Modern Marketing Teams

MATTE is an AI-native marketing automation platform built for digital and performance marketing teams.

It combines AI agents for one-off tasks like campaign audits and setup, with workflow automation for recurring operations such as reporting, budget alerts, and performance monitoring across Google, Meta, TikTok and other ad platforms.

Think of MATTE as a no-code AI automation layer designed specifically for marketing operations.

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Born Inside the FAST Ventures Marketing Operating System

MATTE was built inside the FAST Ventures growth ecosystem - the same operating environment powering marketing execution across multiple companies, platforms, and global ad budgets.

The workflows, automations, and AI agents inside MATTE were originally designed to support the Platformance and FAST Ventures ecosystem.

Today, MATTE packages those capabilities into a powerful AI operating layer for modern marketing teams.

Built AI automations, workflows, and data connectors powering the Platformance and FAST Ventures ecosystem.

Built AI creative tools that transform product catalogs into creator-style ad assets.

Embedded AI into media planning, buying, and performance optimisation.

Replaced static lead response templates with AI-driven responses that adapt to real customer context.

Built for Teams That Need More Capacity and Clarity

As marketing teams add more tools, data, and complexity, operational capacity becomes the bottleneck. MATTE helps teams create clarity, automate workflows, and unlock capacity without adding headcount.

Marketing Leaders

Marketing and growth leaders navigating increasing platform and data complexity.

Small and Medium Businesses

Small and mid-sized businesses that want to scale marketing without adding operational overhead.

Larger Organisations

Larger organizations where fragmented tools and processes have created operational bottlenecks.

MATTE was developed by the team behind Platformance - a performance marketing and adtech platform operating across global brands, platforms, and large scale advertising budgets.

Ready to Transform your Data?

Let's discuss how MATTE can unlock insights that drive real business growth for your team.

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